Huawei undoubtedly do not yet have the brand presence, brand following or elicit the level of loyalty generated by Apple and Samsung. However, for those who look at Huawei and think “Who are they”, which is strangely close to how people mispronounce the company name (NB it’s “Wah-Way”), you may be surprised to hear of their recent rise.

In 2016 Huawei announced what seemed a completely unrealistic, but certainly highly ambitious target of being the largest smartphone manufacturer by 2021. Well, they have just moved one step closer by overtaking Apple for the first time and becoming the second largest manufacturer of smartphones worldwide.

Their original target of achieving the number 1 spot by 2021 has now been revised to 2019; with Samsung firmly in their sights. What seemed an unrealistic goal, now has a good probability of becoming a reality.

For those who do not know Huawei, they are a Chinese manufacturer founded in 1987 and for years they were known for manufacturing phone switches and building telecommunication networks. Their devices division mainly produced USB modems, wireless modems, and set-top boxes prior to their move into the smartphone market.

The rise Huawei have seen in recent years has been unprecedented and they are targeting shipments of 200 million smartphones globally for the end of this year, up from 153 million in 2017. Their recent overtaking of Apple is even more remarkable for the fact that they are virtually locked out of the world’s biggest economy. They have struggled to gain any traction in the United States, mainly because of official concerns that its technology could be used by the Chinese government to gather intelligence.

Those who laughed back in 2016, when Huawei announced their intentions, aren’t laughing now. The Chinese manufacturer have become synonymous with producing good value, high spec smartphone devices. Their current range, available at Cedaro includes:

  • Huawei P20 Pro
  • Huawei P20
  • Huawei Mate 10 Pro
  • Huawei P10 Plus
  • Huawei P10
  • Huawei Mate 9
  • Huawei P Smart