MEET THE TEAM
Real people, real expertise, all based right here in East Anglia. Whether you’re in Norwich, Cambridge or beyond, the Cedaro team are your dedicated specialists — keeping your communications running and your business connected.
CHRIS SHARE
MANAGING DIRECTOR
Chris is the group Managing Director. He has overall responsibility for Cedaro’s B2B offering, as well as the group’s retail arm – Digital Phone Company.
He takes ultimate responsibility for the group performance, partner and network relationships. Chris also takes ultimate control of the finance function across the group. Chris holds a BSc (Hons) in Management Science from Warwick University and is a CIMA Chartered Global Management Accountant (CGMA), recognised by the institute as placing second worldwide in Financial Accounting.
He joined Digital Phone Company in 2003 and has held senior management and Board positions as Finance Director and Managing Director over his career. He has vast experience in leadership, strategic planning and financial analysis.
Outside of work, Chris is a dedicated husband and father to his two young children. He serves as Chair of Governors at his children’s primary school. He is also a keen football fan, badminton player and is known to dabble in home brewing craft ale.
Toby Rider
Operations Director
Toby heads up operations for the entire Digital Phone Company group.
He oversees the purchasing function, compliance, logistics, systems and project management. He also takes charge of B2B sales in the group’s retail sites.
Toby’s career in telecoms spans most of his life as the son of the group’s founders. He has vast experience in network relations, HR, retail operations and B2B. He joined the main group board in 2023. He studied Business Management at the University of Birmingham and holds qualifications from the Chartered Institute of Insurers (CII) in Regulated Financial Planning.
Outside of work, Toby is a Le Cordon Bleu trained chef and qualified sommelier. He spent his early 20’s working in some of London’s best Michelin starred restaurants and still holds English wine tastings and private catering events in his spare time. He is a keen cricketer, golfer and being on the water when time allows.
Craig Sayer
Business Development Manager
Craig leads the sales team within Cedaro, taking overall responsibility for everything customer-facing.
On a day-to-day basis, Craig’s time is spent meeting new and existing clients, understanding their businesses and linking our communications solutions to their needs. He is a familiar presence at many networking events where he plays an active role in developing relationships and driving growth.
Craig brings over 25 years of experience with the Digital Phone Company Group and has played a pivotal role in the company’s success. Since taking his role in Cedaro, Craig has navigated significant shifts in; technology, our industry, business strategy, product offering customer base. He has a unique, experience-led, practical perspective on telecoms.
Outside of work, Craig is deeply involved in football, dedicating much of his time to managing a local club. When the football season winds down, he swaps the touchline for the fairway or the water’s edge, enjoying golf and fishing in his spare time.
Ashley Dyer
Business Development
Ash heads up the outbound lead-generation department within Cedaro.
Ash is responsible for proactive relationship management. His role is to identify new opportunities and understand prospective customers connectivity needs.
Ashley’s infectious personality and ability to converse with all stakeholders has seen him excel in a career that has spanned over 30 years in similar roles. He has created relationships for companies such as; Coffee Republic, Norwich Union and Texaco Global Lubricants.
Ashley has been married for 29 years, has two children and four grandchildren. When not working, he is a historian, often found re-enacting the Medieval period where he specialises in siege warfare. Probably why his neighbours are all friendly!
Imogen Savory
Customer & Sales Support
Imogen provides dedicated administrative support to both the sales team and Cedaro clients.
She facilitates and supports the entire onboarding process, from initial quote through to ‘go-live’. She liaises with our network partners daily on subjects such as billing and service to ensure the smoothest possible experience for clients.
Imogen has a strong background guiding customers through sales journeys within the financial services industry. She joined Cedaro in 2025 and now uses a career spent honing a keen eye for detail and precision to tailor her approach to the situational needs of our clients.
Outside of work, Imogen enjoys exploring new places to eat, travelling to sunny destinations abroad, long weekend walks, and the occasional game of tennis.
JOIN THE TEAM
We’re always looking out for talented people
If you’re passionate about great service and smarter connectivity, we’d love to hear from you — even if the perfect role isn’t listed yet.
